Yesterday I heard about 'lascivious' presentation of Kamdhenu Paint, ''BOLLYWOOD STAR NIGHT'' at club Cabbana, Phagwara. Dealers were invited to 'Paint the town' with thrilling performances (includes pole dance as well) of Minisha Lamba, Claudia Ciesla, Shefali Zariwala, Hussain Kuwajerwala, Drishti Saharan & many more. Though there is not much-authentic info about it but the pictorial depiction of scheme pamphlet says it all.
Infusing sex in marketing strategies is old and widespread. In 1870s, Pearl tobacco had featured a naked maiden on its package cover. sIn 1885 W. Duke & Sons inserted sexually provocative trading cards of actresses in their packages of Duke's Cigarettes. Calling them the initiators of sex-marketing is not wrong.
Human brain is attentive to food, danger and .... Sex. It remains scanning the thing that can be dangerous, the food and the things it can have sex with. Brain rapidly response to sexual messages and it is very hard to ignore them. That is why, marketers keep on targeting it.
Now a day, society is lore open to sex and results into more presence of sex into marketing and advertising. 'The Rumour Touch' keep things away that can be offended. 'Selling Sex' is the trade-mark of industries like fashion, motion picture, clothing, automobile and many more.
The question to wrangle upon is, whether 'Selling Sex' should be ethical?
Yes, will be the answer. Associating a product with sex is tricky. If any effort went wrong or the message perceived by the customer got wrong, it would cost the brand identity.
Practice adopted by Kamdhenu Paints is ethically wrong. It would drive the short term sale. Any whistleblowing or mishappening would draw them in a tiff.
Rather....
Be Creative, Be Sexy!
Here is some creative sex-blended stuff for you:
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