It is the story of a teacher and pupil. The relationship was of 'getting inspired,' before it turned into a ‘bitter war.’ The war is all about market share.
Yes, you are right! It is Amazon Vs Flipkart.
Bansal brothers were inspired by Amazon to set up the replica in Indian market and they did it very well. Late entry of Amazon in India and their outrageous efforts to grip the market has fluttered Flipkart. There is no way out for both, except to fight a price battle.
Guess what, who is the gainer? And the answer is simple. It’s Indian Consumer, who always paid an extra penny for a better service.
I am a frequent online shopper. From books to electronic gadget, I prefer e-commerce. Especially, these days I am even more active due to my broken leg. Sigh! Broken limbs or such other disability is quite a blessing for these consignors. Nevertheless, many THANKS to both!
Though both giants are up to the mark, but my personal experience with Amazon is phenomenal. Foremost, they are speedier in delivery and quicker in action. The depth of product mix at Amazon is sea alike. Though Flipkart is little trendy in marketing style and making good use of word 'Exclusive.' Being a huge brand identity, Amazon carries itself with all that 'orange' branding. Its simple but mind-blowing marketing strategies can make anyone feel astounding. Amazon's online ads remind me of the famous tagline of Hutch (Wherever You Go, Our Network Follows). These ads going to follow you on every damn website you open, with the product line you went through at amazon.in. For a common man, It can be a great fun. Being a marketer I know this is just another way to persuade a customer.
To my surprise, Amazon has offered me a gift card worth of Rs. 200. It was a token of apology against a late delivery that took place long back. Being consumer focused, Amazon credited me the delivery charges and apologized. Right from dispatching to delivery, its valuable SMS follow-up is yet another add-on
As the price war continuous, both companies are selling things at very low rates. Huge discounts and offers are given to encroach the market share. Both firms have abolished the competition. Not a single firm stood against these and each one is about to diminish. Though snapdeal has shown little resistance, and myntra was acquired by Flipkart.
Sometimes it makes me surprise to see such low rates. At a few occasions unlike Flipkart, I have observed comparatively low quality of products of Amazon. It can be taken into consideration to reduce the prices even more.
Net worth of Sachin and Binny is soaring high because of good execution, of a copied idea. Nevertheless, war is on. Winning it requires stamina and willingness to earn low profits.
Win-Win for Customers!
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